How much do Turo hosts actually make per car?

Turo says the average US car earns $874 a month. That's before your costs. Here's how to work out what one car really puts in your pocket.

Turo's own number is the place to start. On its list-your-car page, Turo says US hosts earned $10,489 per year per car on average in 2025, or about $874 a month. The fine print says that figure has not been reduced for ownership costs like maintenance and insurance.

So $874 is what the average car brought in, not what the host kept. The real answer depends on three things: your earnings plan, how many days the car is booked, and what the car costs you to own.

Step 1: Turo keeps part of every trip

Since January 7, 2026, US hosts pick one of three earnings plans. The plan sets your share of the trip price and how much you pay if a guest damages the car.

Some money skips the split. Reimbursements for fuel, charging, tolls and tickets come back to you at 100%, and so do approved cleaning and smoking fees. Delivery and Extras pay you 90%.

One more thing to check: starting March 31, 2026, Turo began a variable host share in nine US markets (Austin, Dallas, Detroit, Las Vegas, Maui, Philadelphia, Phoenix, San Diego and Seattle). In those cities your cut moves with how far ahead the trip is booked, from as low as 65% for last-minute trips up to 100% for trips booked 28+ days out, depending on your plan.

Step 2: Booked days matter more than your daily rate

Here's an example car. These are made-up round numbers to show the math, not averages:

• Daily rate: $60
• Booked: 18 days a month (about 60% of the month)
• Plan: Balanced (80%)

That's $1,080 in trips. At 80%, you keep $864.

Now look what booked days alone do to the same car on the same plan:

Going from 12 to 24 booked days doubles what you keep. A $5 raise in your daily rate doesn't come close to that, which is why pricing that keeps the car booked usually beats pricing that looks good on paper.

Step 3: Take out what the car costs you

This is the part Turo's average leaves out. For the example car, say it costs:

$864 kept minus $700 in costs leaves $164 a month of real profit. That's a long way from $874.

Your plan choice moves that number too. Same car, same 18 days:

• On the 70% plan you keep $756, so profit is $56.
• On the 90% plan you keep $972, so profit is $272 — but one bad damage claim costs you up to $2,750.

And booked days swing it hardest. At 12 booked days this car loses about $94 a month. At 24 it makes about $422.

Your break-even number

The most useful number for any Turo car is how many days it has to be booked just to cover itself.

For the example car, fixed costs are $610 a month (payment, insurance, maintenance). Each booked day keeps about $43 after Turo's cut and cleaning. $610 divided by $43 is about 14.2 days.

So this car needs 15 booked days a month before it makes a single dollar. Every day after that is profit. If your car usually books fewer days than its break-even, no daily rate fix will save it — it's the wrong car, the wrong market, or it costs too much to own.

What this means for you

• Ignore the headline average. $874 a month is before costs, and it's an average across every kind of car and city.
• Know your break-even days for every car. It tells you instantly which cars are pulling their weight.
• Track it monthly, per car. A fleet can look profitable overall while one car quietly loses money every month.

That last one is hard to do by hand once you have more than a couple of cars. It's exactly what FleetEarnings does: upload your Turo earnings export and it shows real profit for each car after your costs.

Sources: Turo's list your car page for the $10,489 / $874 average, and the Turo help center pages on earnings plans for US hosts and earnings and host share. Turo changes its plans from time to time, so check the help center for the current terms in your market. FleetEarnings is not affiliated with Turo, Inc.